Provide a solid foundation in both business and accounting with the proven, student-focused presentation in ACCOUNTING, 29E by award-winning authors Warren/Jones/Tayler. This edition covers the fundamentals of managerial and financial accounting while motivating students to learn by demonstrating how important accounting in business today. Thoroughly revised content follows a learner-centric approach that incorporates mental, sensor and physical factors into each student’s learning experience as this edition presents topics from the perspective of a sole proprietor. New content integrates coverage of data analytics, while new online appendices offer optional topics for your teaching flexibility. A new schema in managerial chapters reflects the management functions and the latest developments. New and updated learning features, demonstration videos, case and projects as well as digital tools in CNOWv2 online platform help create a rewarding learning experience for all students.