Prepare students to become successful communicators and business leaders with the practical approach in Newman's BUSINESS COMMUNICATION AND CHARACTER, 11E. This edition addresses today's most important business communication concepts while encouraging students to find their natural voice in writing and speaking. A new communication model – character check, audience analysis, message and medium (CAM) – helps strengthen written and oral communication in person, online or in social media. New self-reflection questions also help students develop a deeper understanding of themselves to better communicate and achieve personal and professional goals. Intriguing examples from real companies illustrate principles at work. This edition also emphasizes team communication and resolving conflicts as well as the latest collaboration and communication technology tools. In addition, MindTap digital resources are available to help students strengthen individual communication skills.
