Business Communication: Process & Product | 10th Edition

Mary Ellen Guffey/Dana Loewy

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ISBN-13: 9780357129258

MindTap for Guffey/Loewy's, Business Communication: Process & Product, 10th Edition combines your chosen textbook content with interactive activities to practice communication skills online. The "Why Does [Topic] Matter to Me?" activity shows students the relevance of each unit by connecting their experience to their future career success. “Learn It” modules cover the basic concepts for each learning objective through digestible video tutorials. "Apply It" activities include a comprehensive Chapter Assignment in Aplia and video activities, which challenge students to apply their communication skills in real time. A comprehensive Grammar/Mechanics Diagnostic provides an opportunity to assess students’ basic language skills with custom reports about their proficiency in each area. MindTap gives you control of the textbook content and learning experience while helping you and your students work efficiently. Customize the order in which the chapters are presented, emphasize the most important topics for your students, and add your own material or notes in the ebook.

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About This Product

Introduce the latest communication technologies and techniques as you prepare students for success in today’s mobile and social workplace with Guffey/Loewy's best-selling BUSINESS COMMUNICATION: PROCESS AND PRODUCT, 10E. In the current digital age of AI and automation, this edition focuses more than ever on transferable skills needed to thrive in the modern workforce, including critical thinking, social skills, teamwork, emotional intelligence and communication. Thoroughly revised and meticulously researched, this award-winning book covers best practices for e-mailing, texting, instant messaging, blogging, teleconferencing, podcasting and job searching. Hallmark features, including abundant model documents, the 3-x-3 writing process, meaningful assignments and an efficient 16-chapter format, enhance learning and comprehension. Exceptional instructor resources enrich discussions and lectures, while redesigned MindTap digital resources showcase activities, videos and assignments in Aplia.