Business Marketing Management: B2B | 13th Edition

Michael D. Hutt/Thomas W. Speh/Douglas Hoffman

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MindTap for Hutt/Speh/Hoffman's Business Marketing Management: B2B, 13th Edition is the digital learning solution that powers students from memorization to mastery. It gives you complete control of your course—to provide engaging content, to challenge every individual, and to build their confidence. Empower students to accelerate their progress with MindTap. MindTap: Powered by You. MindTap gives you complete ownership of your content and learning experience. Customize the interactive syllabi, emphasize the most important topics, and add your own material or notes in the eBook.

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MindTap for Hutt/Speh/Hoffman's Business Marketing Management B2B, 1 term Instant Access

ISBN-13: 9798214508276

MindTap for Hutt/Speh/Hoffman's Business Marketing Management: B2B, 13th Edition is the digital learning solution that powers students from memorization to mastery. It gives you complete control of your course—to provide engaging content, to challenge every individual, and to build their confidence. Empower students to accelerate their progress with MindTap. MindTap: Powered by You. MindTap gives you complete ownership of your content and learning experience. Customize the interactive syllabi, emphasize the most important topics, and add your own material or notes in the eBook.

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Available January 1, 2026

About This Product

Present a comprehensive overview that details the most recent industry trends with Hutt/Speh/Hoffman's BUSINESS MARKETING MANAGEMENT: B2B, 13E. This edition introduces today's dynamic B2B market using a managerial approach that ties concepts to real-world decision making and to best practices. New content emphasizes the book's ESG (environmental, social, governance) framework, while new discussions highlight omnichannel, the innovation flywheel and insights into supply chain resilience. Students review similarities and differences between consumer goods and B2B marketing as they focus on market analysis, organizational buying behavior, relationship management and marketing strategies to reach organizational customers. A new digital playbook and expanded content on smart, connected products explore how digital-first engagement preferences of B2B buyers are transforming customer relationship processes and marketing strategies. MindTap digital resources further reinforce content.