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CB | 9th Edition

Barry J. Babin/Eric Harris
Product cover for CB 9th Edition by Barry J. Babin/Eric Harris
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ISBN: 9780357709504
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MindTap for Babin/Harris' CB, 1 term Instant Access ISBN: 9780357518250
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MindTap for Babin/Harris' CB, 1 term Instant Access

MindTap for Babin/Harris' CB, 1 term Instant Access

ISBN-13: 9780357518250
MindTap for Babin/Harris' CB, 9th Edition helps students think and act like marketers with intentional instructor driven design for how students learn. With MindTap and you, students learn in context to master concepts and apply them through application-based activities. MindTap gives you complete ownership of your content and learning experience. Customize the interactive syllabi, emphasize the most important topics, and add your own material or notes in the ebook.
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About This Product

Based on continuous research into student workflows, behaviors and learning preferences, Babin/Harris’ CB, 9E from 4LTR Press integrates the latest developments, technology and emerging trends in consumer behavior today within engaging content that addresses all learning styles.