The economy is tough – but economics doesn’t have to be! Let Roger Arnold’s MICROECONOMICS 13E open up the world of economic analysis for your students. This inviting book offers comprehensive, innovative and engaging learning features, easy customization, and fully integrated digital and course management options. The author weaves memorable everyday economic examples throughout this edition and bolsters student interest by illustrating the unexpected places economics occur. Students see how economic forces link to every day events and form an important part of life 24/7. This edition offers complete video assets ideal for online courses, self-study and ultimate teaching flexibility. Video digital assets include Video Office Hours, What’s Wrong With This Diagram?, Video Questions and Answers, and short lecture videos.. A new Adaptive Test Prep available on MindTap enables students to assess their personal economic understanding. Additionally, the 13th edition of Arnold Microeconomics includes the exciting feature Graph Builder. Powerful digital resources, including Aplia and MindTap provide unsurpassed planning and course management tools. These resources work with the book’s latest content to reflect today’s changing economy and equip students with a thorough understanding of contemporary economics.