Clearly demonstrate the important relationships between accounting, financial statements and business decisions in order to motivate and engage your students with Rich/Jones/Myers' FINANCIAL ACCOUNTING, 5E. This edition's hallmark Cornerstones pedagogy helps students progress through the financial accounting fundamentals more quickly and independently, which allows you to focus on the use of accounting information in real companies in the business world today. The authors distinctly illustrate each major concept using memorable examples from familiar organizations and conceptual insights that explain the reasons behind the processes. Students watch leading companies, like Apple, Verizon or Google, use accounting information to make stronger decisions as they learn how to analyze and interpret financial data effectively. Helpful videos from the authors further reinforce key concepts, while optional CNOWv2 digital resources provide teaching and learning support.
