Global Business | 5th Edition

Mike Peng
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MindTap for Peng's Global Business, 1 term Instant Access

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ISBN-13: 9780357716434
MindTap for Peng’s Global Business, 5th Edition is the digital learning solution that powers students from memorization to mastery. It gives you complete control of your course—to provide engaging content, to challenge every individual, and to build their confidence. Empower students to accelerate their progress with MindTap. MindTap: Powered by You. MindTap gives you complete ownership of your content and learning experience. Customize the interactive syllabi, emphasize the most important topics, and add your own material or notes in the eBook.
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About This Product

Introduce students to international business success with the strategic approach and unique coverage found in Peng's GLOBAL BUSINESS, 5E. This edition asks the big question, "What determines the success and failure of firms around the globe?" Award-winning scholar and author Mike Peng provides answers from both an institution-based view and resource-based view in every chapter, bringing unparalleled continuity to the learning process. Dr. Peng combines an inviting, conversational style with the latest scholarly research and examples that reflect recent global developments, including deglobalization, geopolitics and trade wars. New integrative and chapter cases, from the author and other international experts, examine how companies have expanded globally and responded to COVID. Unique debate sections draw students into meaningful discussions and encourage independent thinking, while MindTap digital resources offer course management and learning tools for analyzing and applying concepts.