Today's global geopolitical and economic environment is complex and ever-changing with developments such as the rise of China to challenge U.S. world leadership. INTRODUCTION TO GLOBAL BUSINESS: UNDERSTANDING THE INTERNATIONAL ENVIRONMENT & GLOBAL BUSINESS, 3E explains these challenges objectively, in stages and using current examples to ensure students understand both theory and practice. This edition initially explains the overall global economy and how it operates within the framework and support of multilateral institutions in promoting open trade and market-oriented economic reforms. Students study topics such as the global impact of regional trade blocs, advances in information technology and the pandemic. The authors convey complex global topics using real examples and mini-cases focused on four main perspectives: culture, economics, ethics and information technology. MindTap digital resources help lay the foundation for understanding the functional areas of global business.
