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Design Basics

By Stephen Pentak, David A. Lauer

9th Edition © 2016
Discipline:Art & Humanities
Course:Design
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A national bestseller, DESIGN BASICS presents art fundamentals concepts in full two- to four-page spreads, making the text easy for students to refer to while they work and giving instructors the utmost flexibility in organizing the course. The authors provide diverse, two-dimensional visual examples from many periods, peoples, and cultures for all elements and principles of design. This updated edition features an exciting array of stunning new examples of painting, graphic design, architecture, and new media to help students recognize the language of design in everyday life. Icons throughout the book prompt students to access CourseMate, which provides studio art demonstrations, video interviews that provide insight into the creative process, interactive exercises that help students explore the foundations of art, and an interactive eBook.

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AboutTable of contentsResourcesPricing & formatsRelated products

About this product

A national bestseller, DESIGN BASICS presents art fundamentals concepts in full two- to four-page spreads, making the text easy for students to refer to while they work and giving instructors the utmost flexibility in organizing the course. The authors provide diverse, two-dimensional visual examples from many periods, peoples, and cultures for all elements and principles of design. This updated edition features an exciting array of stunning new examples of painting, graphic design, architecture, and new media to help students recognize the language of design in everyday life. Icons throughout the book prompt students to access CourseMate, which provides studio art demonstrations, video interviews that provide insight into the creative process, interactive exercises that help students explore the foundations of art, and an interactive eBook.

A flexible, modular organization enables you to use the text in any sequence.

Each concept is covered in a two- to four-page spread, providing students with a resource and support that they can rely on throughout their art education and beyond.

A stunning full-color illustration program features an extensive variety of culturally diverse artworks as well as examples that range from classic iconic works to contemporary visual culture.

Coverage of visual culture encourages students to see the elements and principles of design in the icons, ads, web pages, animation, auto design, and other aspects of the world around them.

Table of contents

Chapters

Cover Page
Title Page
Copyright Page
About the Cover Art
Dedication
Preface
Part 1. Design Principles
Part 2. Design Elements
Bibliography
Photographic Sources

Part 1. Design Principles

Chapter 1. Design Process
Preview this section ↗
Introduction ↗
Introduction/Design Defined ↗
Procedures ↗
Procedures/Steps in the Process ↗
Thinking ↗
Thinking/Getting Started ↗
Thinking/Form and Content ↗
Thinking/Form and Function ↗
Looking ↗
Looking/Sources: Nature ↗
Looking/Sources: Artifacts and Objects ↗
Looking/Sources: History and Culture ↗
Doing ↗
Doing/Thinking with Materials ↗
Doing/Doing and Redoing ↗
Critique ↗
Critique/Constructive Criticism ↗
Chapter 2. Unity
Introduction
Introduction/Harmony
Introduction/Visual Unity
Gestalt
Gestalt/Visual Perception
Ways to Achieve Unity
Ways to Achieve Unity/Proximity
Ways to Achieve Unity/Repetition
Ways to Achieve Unity/Continuation
Ways to Achieve Unity/Continuity and the Grid
Unity with Variety
Unity with Variety/The Grid
Unity with Variety/Varied Repetition
Unity with Variety/Emphasis on Unity
Unity with Variety/Emphasis on Variety
Unity with Variety/Chaos and Control
Unity at Work
Unity at Work/Film and Painting
Chapter 3. Emphasis and Focal Point
Introduction
Introduction/Attracting Attention
Ways to Achieve Emphasis
Ways to Achieve Emphasis/Emphasis by Contrast
Ways to Achieve Emphasis/Emphasis by Isolation
Ways to Achieve Emphasis/Emphasis by Placement
Degree of Emphasis
Degree of Emphasis/One Element
Absence of Focal Point
Absence of Focal Point/Emphasizing the Whole over the Parts
Chapter 4. Scale and Proportion
Introduction
Introduction/Scale and Proportion
Scale of Art
Scale of Art/Human Scale Reference
Scale within Art
Scale within Art/Internal Proportions and References
Scale within Art/Contrast of Scale
Manipulating Scale
Manipulating Scale/Hieratic Scale and Fantasy
Proportion
Proportion/The Human Standard
Proportion/Geometry and Notions of the Ideal
Proportion/Root Rectangles
Chapter 5. Balance
Introduction
Introduction/Pictorial Balance
Imbalance
Imbalance/Horizontal and Vertical Placement
Symmetrical Balance
Symmetrical Balance/Bilateral Symmetry
Symmetrical Balance/Examples from Various Art Forms
Asymmetrical Balance
Asymmetrical Balance/Introduction
Asymmetrical Balance/Balance by Value and Color
Asymmetrical Balance/Balance by Texture and Pattern
Asymmetrical Balance/Balance by Position and Eye Direction
Asymmetrical Balance/Analysis Summary
Radial Balance
Radial Balance/Examples in Nature and Art
Crystallographic Balance
Crystallographic Balance/Allover Pattern
Chapter 6. Rhythm
Introduction
Introduction/Engaging the Senses
Introduction/Visual Rhythm
Rhythm and Motion
Rhythm and Motion/Shapes and Repetition
Alternating Rhythm
Alternating Rhythm/Patterns and Sequence
Progressive Rhythm
Progressive Rhythm/Converging Patterns
Polyrhythmic Structures
Polyrhythmic Structures/A Study in Contrast

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