Managerial Economics
By Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor
About your course materials
Teach your upper-level and MBA students how to use economics most effectively to solve today's business problems with this breakthrough text. Froeb/McCann/Ward/Shor's MANAGERIAL ECONOMICS, 5E covers traditional topics using a problem-based approach built around common business mistakes. Models are used sparingly, and then only to the extent that they help students determine why mistakes are made and how to fix them.
This edition's succinct, fast-paced presentation and challenging, interactive applications place the reader in the role of a decision maker who has to identify profitable decisions, and implement them. The lively, practical book provides an excellent ongoing reference for future professionals pursuing business careers.
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MindTap Economics, 1 term (6 months) Instant Access for Froeb/McCann/Ward/Shor's Managerial Economics
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About this product
Teach your upper-level and MBA students how to use economics most effectively to solve today's business problems with this breakthrough text. Froeb/McCann/Ward/Shor's MANAGERIAL ECONOMICS, 5E covers traditional topics using a problem-based approach built around common business mistakes. Models are used sparingly, and then only to the extent that they help students determine why mistakes are made and how to fix them.
This edition's succinct, fast-paced presentation and challenging, interactive applications place the reader in the role of a decision maker who has to identify profitable decisions, and implement them. The lively, practical book provides an excellent ongoing reference for future professionals pursuing business careers.
INTERACTIVE END-OF-CHAPTER MATERIAL PLACES STUDENTS INTO ROLES OF DECISION MAKERS. A variety of effective end-of-chapter applications present real business scenarios that give students the opportunity to resolve actual business problems and pursue the most profitable and rational decisions. Eight to ten end-of-chapter scenarios for every chapter provide excellent choices for individual assignments, group projects, or class discussions.
FIRST CHAPTER CLEARLY INTRODUCES BOOK'S SUBJECT MATTER. Students begin with a strong foundation and understanding of the managerial economics to follow as Chapter 1 overviews and introduces principles with an emphasis on how economics impact today's managerial business decisions.
INVITING PRESENTATION AND READABILITY ENSURE STUDENT COMPREHENSION. Both those using this text and reviewers agree that this edition offers a highly effective level of readability to make sure your students thoroughly understand concepts and how they apply. Succinct lessons present relevant theory in an accessible way, while learning features enable students to clearly understand theory and immediately apply it.
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Table of contents
Chapters
Section 1. Problem Solving and Decision Making
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