Marketing | 20th Edition

Today's leading digital platform, MindTap for Pride/Ferrell's Marketing, 20th Edition, gives you complete control of your course to create unique learning experiences that challenge students, build confidence and elevate performance. MindTap introduces students to core concepts from the beginning of your course using a simplified learning path that progresses from understanding to application. MindTap presents concepts using a blend of engaging narrative and media while minimizing distraction with assignments that pair learning content with assessments in a visually appealing side-by-side format. Exclusive Instructor Tools allow you to modify the wording of questions, answer choices and feedback in assessments to match the specific objectives and style of your course. MindTap for Pride/Ferrell's Marketing, 20th Edition has been fully redesigned with a flow that matches how students learn while retaining the in-depth coverage of fundamental marketing concepts and frameworks. With MindTap and you, students don’t just read chapter content, they learn it and apply it one concept at a time to begin to think and act like marketers. On their smartphone, tablet, or laptop, MindTap helps students navigate their course, study, and complete assignments wherever they are! Students work through engaging, formative activities in the "Learn It" modules, one concept at a time, before building up to the "Apply It" that bridge the understanding of concepts to making them actionable in the real-world of marketing. Use MindTap for Pride/Ferrell's Marketing, 20th Edition as-is, or customize it to meet your specific course needs. You can also easily integrate MindTap into your Learning Management System (LMS).

MINDTAP for Pride/Ferrell's Marketing, 20th Edition is the digital learning solution that powers students from memorization to mastery. It gives you complete control of your course--to provide engaging content, to challenge every individual and to build their confidence. Empower students to accelerate their progress with MindTap. MindTap: Powered by You. MindTap gives you complete ownership of your content and learning experience. Customize the interactive syllabi, emphasize the most important topics and add your own material or notes in the ebook. MARKETING challenges students to apply what they have learned instead of simply recalling the information -- using activities such as You Make the Decision and Adaptive Test Prep.

Cengage Infuse for Marketing is the first-of-its-kind digital learning platform that leverages your Learning Management System (LMS) functionality so that you can enjoy simple course set up and intuitive management tools. Offering just the right amount of auto graded content, you’ll be ready to go online at the drop of a hat.