Media Now: Understanding Media, Culture, and Technology | 9th Edition

Joseph Straubhaar/Robert LaRose/Lucinda Davenport

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ISBN: 9780357703854

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MindTap Mass Communication for Straubhaar/Larose/Davenport's Media Now: Understanding Media, Culture, and Technology, 9th Edition is the digital learning solution that helps instructors engage and transform today's students into critical thinkers. Through paths of dynamic assignments and applications that you can personalize, real-time course analytics, and an accessible reader, MindTap helps you turn cookie cutter into cutting edge, apathy into engagement, and memorizers into higher-level thinkers. With interactive assignments, current videos, official documents, and relevant social media outlets, MindTap helps students comprehend the essential and fundamental skills that are necessary for careers in global new media and the Communication Arts. Access to this product is valid for 6 months of usage.

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Packed with up-to-date examples and the most current coverage available, MEDIA NOW: UNDERSTANDING MEDIA, CULTURE, AND TECHNOLOGY, 9e encourages students to think critically about the media and its effects on culture by providing them with a thorough understanding of how media technologies develop, operate, converge, and affect society. The text offers a comprehensive introduction to today's global media environment and ongoing developments in technology, culture, and critical theory that continue to transform the rapidly evolving industry. Focusing on the essential history, theories, concepts, and technical knowledge, MEDIA NOW develops students' media literacy skills to prepare them for careers in the expanding fields of the Internet, interactive media, and traditional media industries. In addition to new infographics and illustrations, the cutting-edge Ninth Edition includes the latest developments and trends in social media, e-publishing, policy changes for Internet governance, online privacy protection, online ad exchanges, the changing video game industry, and much more. Now available with the text, or as a standalone product, MindTap delivers the ultimate personal learning experience−as well as a wealth of instructor resources−to help maximize the success of your course.