Media Now: Understanding Media, Culture, and Technology | 10th Edition

Joseph Straubhaar/Robert LaRose/Lucinda Davenport

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ISBN: 9780357690987

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MindTap Mass Communication, 1 term (6 months) Instant Access for Straubhaar/Larose/Davenport’s Media Now: Understanding Media, Culture, and Technology

ISBN-13: 9781305951082

MindTap Mass Communication for Straubhaar/LaRose/Davenport's MEDIA NOW: UNDERSTANDING MEDIA, CULTURE, AND TECHNOLOGY, 10th Edition, is a personalized, online digital learning platform that provides students with an immersive learning experience that builds critical thinking skills. Through a carefully designed chapter-based learning path, MindTap enables students to easily identify the chapter's learning objectives, read the chapter, test their content knowledge, and reflect on what they've learned. The course is as flexible as you want it to be: you can add your own activities, PowerPoint slides, videos, and Google docs -- or simply select from the available content and rearrange the parts to suit the needs of your course. Analytics and reports provide a snapshot of class progress, time in course, engagement, and completion rates.

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Updated with the latest developments from the field, MEDIA NOW: UNDERSTANDING MEDIA, CULTURE, AND TECHNOLOGY, 10e, encourages students to think critically about the media and its effects as it equips them with a thorough understanding of how media technologies develop, operate, converge, and impact society. The text offers a comprehensive introduction to the global media environment and ongoing developments in technology, culture, and critical theory transforming the rapidly evolving industry. A focus on essential history, theories, and technical knowledge develops students' media literacy skills to prepare them for careers in the fields online, interactive, and traditional media. It includes new coverage of mobile media consumption, Internet governance, international issues, online privacy, and more. In addition, MindTap -- available and fully integrated with this text -- delivers the ultimate personal learning experience and instructor resources to maximize course success.