MindTap Marketing for Babin’s Essentials of Marketing Research, 7th Edition is the digital learning solution that powers students from memorization to mastery. It gives you complete control of your course--to provide engaging content, to challenge every individual and to build their confidence. Empower students to accelerate their progress with MindTap. MindTap: Powered by You. MindTap gives you complete ownership of your content and learning experience. Customize the interactive syllabi, emphasize the most important topics and add your own material or notes in the ebook. The Applications in the News section provides relevant articles that encourage students to apply the concepts they have learned to real-world examples. Additional chapters are provided not available in the print book. Case studies are included at the end of each chapter.
