MINDTAP for Pride/Ferrell's Marketing, 20th Edition is the digital learning solution that powers students from memorization to mastery. It gives you complete control of your course--to provide engaging content, to challenge every individual and to build their confidence. Empower students to accelerate their progress with MindTap. MindTap: Powered by You. MindTap gives you complete ownership of your content and learning experience. Customize the interactive syllabi, emphasize the most important topics and add your own material or notes in the ebook. MARKETING challenges students to apply what they have learned instead of simply recalling the information -- using activities such as You Make the Decision and Adaptive Test Prep.
