MKTG | 12th Edition

Charles W. Lamb/Joe F. Hair/Carl McDaniel
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Product cover for MKTG 12th Edition by Charles W. Lamb/Joe F. Hair/Carl McDaniel
Copyright 2019 | Published
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ISBN: 9780357685891
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ISBN: 9781337407595
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MindTap Marketing, 1 Term (6 Months) Instant Access for Lamb/Hair/McDaniel's MKTG ISBN: 9781337912266
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MindTap Marketing, 1 Term (6 Months) Instant Access for Lamb/Hair/McDaniel's MKTG

MindTap Marketing, 1 Term (6 Months) Instant Access for Lamb/Hair/McDaniel's MKTG

ISBN-13: 9781337912266
MindTap Marketing for Lamb/Hair/McDaniel’s MKTG, 12th Edition is the digital learning solution that powers students from memorization to mastery. It gives you complete control of your course--to provide engaging content, to challenge every individual and to build their confidence. Empower students to accelerate their progress with MindTap. MindTap: Powered by You. MindTap gives you complete ownership of your content and learning experience. Customize the interactive syllabi, emphasize the most important topics and add your own material or notes in the ebook.
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About This Product

Through ongoing research into students’ workflows and preferences, MKTG from 4LTR Press combines an easy-reference, paperback textbook with Chapter Review Cards, and an innovative online experience – all at an affordable price. New for this edition, MindTap is the digital learning solution that powers students from memorization to mastery. It gives you complete control of your course--to provide engaging content, to challenge every individual and to build their confidence. With cutting-edge cases, engaging images, and profiles of today’s most compelling marketers, MKTG shows students how the Principles of Marketing are applied at the world’s top companies every day. Empower students to accelerate their progress with MindTap.