Multinational Management | 7th Edition

John B. Cullen/K. Praveen Parboteeah
Product cover for Multinational Management 7th Edition by John B. Cullen/K. Praveen Parboteeah
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About This Product

MULTINATIONAL MANAGEMENT: A STRATEGIC APPROACH remains the first international management text to offer students a thorough review and analysis of the latest research on international management by using a strategic perspective. Authors John B. Cullen and K. Praveen Parboteeah use strategy as a unifying theme to explore the global economy and the impact of managerial decisions, teaching students to approach international management with a strategic mindset.