Teach students to apply microeconomics as Gwartney/Stroup/Sobel/Macpherson's MICROECONOMICS: PRIVATE AND PUBLIC CHOICE, 17E places more emphasis than similar texts on the role of entrepreneurship in a market economy and the importance of public choice analysis in understanding the political process. New coverage presents entrepreneurship as key to grasping how the competitive market uses innovations to improve living standards. Students also see how public choice analysis clarifies incentives and impacts political outcomes -- which, in turn, affect national income. Introductory chapters cover basic microeconomic thinking and use the "invisible hand" metaphor to show how wealth is created. The authors integrate entrepreneurship, the dynamic process of competition and importance of contestable markets into standard models of firm behavior in different markets. Special features highlight economics of health care, earning differences between genders and the Great Suppression of 2020 related to the COVID-19 pandemic. MindTap resources further reinforce content.