Introduce the principles and practices behind analytical chemistry while emphasizing its applied nature with Skoog/West/Holler/Crouch's FUNDAMENTALS OF ANALYTICAL CHEMISTRY, 10th Edition. This award-winning author team presents analytical chemistry using a reader-friendly yet systematic and rigorous approach with updates that reflect the latest developments. Each chapter begins with a compelling story and stunning visuals that demonstrate how analytical chemistry impacts industry, medicine and the sciences today. Dynamic photos from renowned chemistry photographer Charlie Winters captivate readers while reinforcing principles. Updated content integrates the use of Excel 2019 as a problem-solving tool in analytical chemistry with summaries, new exercises and a no-cost supplement by the text authors. A complete package includes OWLv2 online resources that take a mastery approach to learning.