Introduce microeconomics using the most student-friendly text on the market: MICROECONOMICS FOR TODAY, 11E by national award-winning educator Irvin Tucker. Filled with engaging learning features, this edition integrates a unique textual and visual learning system that clarifies and reinforces core microeconomics concepts. Rather than presenting a confusing array of economic analyses for students to memorize, this book's straightforward, unbiased approach demonstrates how to apply basic microeconomic principles in daily life and recognize microeconomics at work in today's news. A clear writing style is ideal for students at all levels. Updated learning features highlight microeconomics applications and let students immediately assess their comprehension. The latest coverage examines recent information on economic growth, income distribution, environmental issues and other microeconomic developments. MindTap digital resources are also available to assist in class preparation and student mastery.