MKTG | 14th Edition

Charles W. Lamb/Joe F. Hair/Carl McDaniel
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ISBN-13: 9780357929223
MindTap for Lamb/Hair/McDaniel's MKTG, 14th Edition, is the digital learning solution that takes students from memorization to mastery. It gives you complete control of your course -- to provide engaging content, to challenge every individual and to build student confidence by customizing the interactive syllabi, emphasizing the most important topics and adding your own material or notes in the eBook. Empower students to accelerate their progress with MindTap. MindTap: Powered by You.
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About This Product

Employing practical and contemporary real-world examples, Lamb/Hair/McDaniel's MKTG, 14th Edition, effectively engages students and fosters relatable connections to the material. With its easy-to-follow structure, it offers clear explanations of essential concepts, making it valuable for both educators and students. Enhance your ability to provide an effective, comprehensive and engaging learning experience for your students with Lamb/Hair/McDaniel's MKTG, 14th Edition.