This edition from the acclaimed franchise provides a foundation in financial accounting concepts, emphasizing the importance of accounting in business and society. The latest development and tools in corporate accounting have been updated. Learning features create interactive learning experiences, closing the gap between homework and exam performance. This approach elevates student thinking, addresses each stage of the learning process and demonstrates how accounting provides key information to make critical business decisions. A new “Why This is Important?” feature addresses students using a text messages to relate chapter content to their lives and future careers. The online learning platform CNOWv2 helps students master important accounting skills as they learn accounting principles within the larger context of corporate business today.
