Pride/Ferrell's MARKETING, 21st Edition, helps students develop the knowledge and decision-making skills necessary to succeed in today's competitive business environment through its visually engaging and reader-friendly presentation of essential marketing concepts and strategies. Expanded coverage of business markets and buying behavior, marketing channels and supply chain management, retailing, personal selling and marketing analytics as well as practical applications and real-world examples enhance students' understanding. MindTap enhances student understanding with interactive features such as embedded quizzes, digital flashcards, company videos, an interactive marketing plan, practice exams and activities that are accessible on mobile devices, making it a convenient and comprehensive resource.
