Rich/Jones/Myers' FINANCIAL ACCOUNTING, 6th Edition, allows instructors to focus on why accounting matters and help students understand the relationship between accounting, financial statements and business decisions. Fundamental concepts are embedded in the reading, emphasizing the skill of reading and interpreting a company's annual report. The book's distinctive pedagogy guides readers through the basics quickly and independently, allowing instructors to focus class time on the use of accounting information in real-world companies. Real-world application leads to a more engaging class and prepares students for long-term professional success regardless of their major. The online learning platform CNOWv2 provides key practice opportunities with auto-graded assignments, detailed feedback, Excel Online activities and a vast video library to help students when they need it most.
