MindTap for Guffey/Loewy's Essentials of Business Communication, 1 term Instant Access | 11th Edition

Mary Ellen Guffey/Dana Loewy

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Essentials of Business Communication

ISBN-13: 9781337386494

Ensure your students are job-ready with the number one choice in the field -- Guffey/Lowey's ESSENTIALS OF BUSINESS COMMUNICATION, 11E. In a time when writing and communication skills rank high on recruiters’ wish lists, this tried-and-true text helps students develop job-readiness for the 21st century. ESSENTIALS highlights best practices and strategies backed by leading-edge research to help students strengthen professionalism, expert writing techniques, workplace digital savvy and résumé-building skills. Students learn how writing is central to business success, regardless of the communication channel. ESSENTIALS discusses best practices for social media and mobile technology while equipping students with skills using grammar exercises, documents for editing and grammar practice no longer found in competitors. Unparalleled author-generated ancillaries support this leading approach.

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MindTap Business Communication for Guffey/Loewy's Essentials of Business Communication, 11th Edition is the digital learning solution that powers students from memorization to mastery. It gives you complete control of your course—to provide engaging content, to challenge every individual, and to build their confidence. Empower students to accelerate their progress with MindTap. MindTap: Powered by You. MindTap gives you complete ownership of your content and learning experience. Customize the interactive syllabi, emphasize the most important topics, and add your own material or notes in the eBook. A number of MindTap features developed by the authors enable students to apply skills directly related to chapter content in Essentials of Business Communication, 11e, including the following: Writing Plan Reviews illustrate the popular in-text writing plans with before-and-after treatments. Writing Workshops bring writing assignments to life with interactive quizzing and in-depth feedback. How-To videos demonstrate expert writing techniques. Narrated PowerPoint slides review important chapter concepts and definitions—perfect for traditional and distance learners.