Written by national award-winning educator Irvin Tucker, MICROECONOMICS FOR TODAY, 10E provides the most student-friendly text on the market, with a clear writing style that's ideal for students at all levels. Rather than presenting a confusing array of economic analyses that students must simply memorize, this edition's straightforward, unbiased approach teaches students how to apply basic economic principles and even understand economics in today's news. The most pedagogically rich book available, MICROECONOMICS FOR TODAY provides a unique textual and visual learning system that clarifies and reinforces core concepts. Students can immediately assess their comprehension to ensure understanding. They examine the latest information about economic growth, income distribution, federal deficits, environmental issues, and other economic developments, and learn how these key concepts apply to everyday life.