Foundations of Marketing | 10th Edition

William M. Pride/O. C. Ferrell
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ISBN-13: 9798214040967
MindTap for Pride/Ferrell's FOUNDATIONS OF MARKETING, 10th Edition, is an online learning platform that powers students from memorization to mastery. It gives you complete control of your course to provide engaging content, challenge every individual and build their confidence. Empower students to accelerate their progress with MindTap. MindTap: Powered by You. MindTap for Pride/Ferrell's FOUNDATIONS OF MARKETING, 10th Edition, provides updated resources like assignments, case activities, practice quizzes and flashcards that reinforce marketing concepts and promote their application, ultimately supporting student success in a principles of marketing course by equipping them with a strong foundation and a competitive edge for their future careers. MindTap gives you complete ownership of your content and learning experience. Customize the interactive syllabi, emphasize the most important topics and add your own material or notes in the eBook.
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About This Product

Pride/Ferrell's FOUNDATIONS OF MARKETING, 10th Edition, engages students in decision-making through real-world company examples, exercises and marketing cases. It covers essential marketing concepts and strategies, including evolving areas like digital marketing and social networking as well as major decision variables related to product, price, distribution and promotion. Updates include the latest research, fresh examples, coverage of business markets, marketing channels and analytics, making the text a valuable tool for understanding marketing principles. MindTap enhances student learning with assignments, case activities, practice quizzes and flashcards. This package of resources is an engaging and effective teaching and learning experience. Instructors have access to valuable resources such as Test Banks, Power Points and instructor manuals through the Instructor Resource Center.