Discover a new perspective on your introduction to marketing course with the proven and innovative approach of Boone/Kurtz' CONTEMPORARY MARKETING, 20th Edition. A new chapter format outlines key topics and includes Assessment Checks to assess student comprehension. Real-life case studies, featuring Meta, Simon Property Group and Misfit Market, provide examples that deepen your understanding of marketing. This content focuses on practical skills, offering a comprehensive and engaging resource for teaching and learning. Students can learn with MindTap, which provides assignments, case activities, practice quizzes and flashcards to reinforce their understanding of marketing concepts. This package of resources is an effective teaching and learning experience. Instructors have access to resources such as Test Banks, Power Points and Instructor Manuals through the Instructor Resource Center.
