Media/Impact: An Introduction to Mass Media | 13th Edition

Shirley Biagi
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About This Product

Praised for its engaging writing style, currency and visual appeal, Biagi's MEDIA/IMPACT: AN INTRODUCTION TO MASS MEDIA, 13e, focuses on today's digital mass media industries and support businesses as well as the legal, ethical, social, global and technological issues that these businesses face every day. The 13th edition focuses on how the mass media industries are intersecting to deliver content and how audiences are adapting to the new mass media marketplace. Providing thorough yet balanced coverage, Biagi grounds her discussion in the business aspects of all the mass media industries, with concise histories of each industry plus an insider's look at what it's like to work in each business. The 13th edition delivers up-to-the-minute coverage on digital delivery, artificial intelligence, social media, streaming, global distribution, disinformation and challenges to the First Amendment.