Media Now: Understanding Media, Culture, and Technology | 11th Edition

Joseph Straubhaar/Robert LaRose/Lucinda Davenport
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ISBN-13: 9798214153926
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About This Product

Straubhaar/Larose/Davenport's MEDIA NOW: UNDERSTANDING MEDIA, CULTURE, AND TECHNOLOGY, 11th Edition, encourages critical thinking about media, how it develops, operates, converges and impacts society. Global media environment, transformations in technology, culture and critical theory are introduced. History, theories and technical knowledge develop media literacy skills to prepare students for careers in online, interactive and traditional media. It includes new coverage of media developments, issues, policies, diversity, equity, inclusion, social media consumption, AI, COVID-19, international issues, online privacy and more. The Accrediting Council for Journalism and Mass Communication requires journalism history in the curriculum. The inclusion of history fulfills requirements for programs that cannot offer a stand-alone history course and serves as a guide for Media Literacy courses.