Guide students in their first steps toward small business success as they transform their business ideas into powerful, functional business plans with the latest edition of SMALL BUSINESS: AN ENTREPRENEUR'S BUSINESS PLAN. This indispensable guide to small business enterprise by accomplished educators and entrepreneurs Gail Hiduke and J. D. Ryan helps students refine their business talents as they learn to effectively identify business opportunities, market needs, and target customers. Students will gain firsthand glimpses into the challenges and successes that other passionate entrepreneurs face. The text's practical action-step approach focuses on developing and writing a business plan from the ground up using a variety of timely tools and contemporary resources with ongoing links to the latest small business information available on the Internet. In addition, students will have the opportunity to produce professional-grade business plans using LivePlan software, available via CourseMate. LivePlan from Palo Alto Software, is proven web-based business plan software used by real entrepreneurs. CourseMate with LivePlan offers a dynamic way to bring course concepts to life with interactive learning, study, and exam preparation tools that support the text. Whether students plan to purchase a franchise or an existing business or pursue a start-up, you can help them sharpen their business focus and develop the confidence critical for small business success with Hiduke/Ryan's SMALL BUSINESS: AN ENTREPRENEUR'S BUSINESS PLAN, 9E. Available with InfoTrac® Student Collections http://gocengage.com/infotrac.
