Marketing Strategy | 7th Edition

O. C. Ferrell/Michael Hartline
NEWER EDITION AVAILABLE
Product cover for Marketing Strategy 7th Edition by O. C. Ferrell/Michael Hartline
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ISBN-13: 9781305631564
MindTap Marketing Strategy, 7th Edition is the digital learning solution that powers students from memorization to mastery. It gives you complete control of your course—to provide engaging content, to challenge every individual, and to build their confidence. Empower students to accelerate their progress with MindTap. MindTap: Powered by You. MindTap gives you complete ownership of your content and the learning experience. Customize the interactive syllabi, emphasize the most important topics, and add your own material or notes in the eBook. This edition of MindTap is also available as a bundle option with the loose-leaf version of Ferrell/Hartline’s Marketing Strategy.
$140.00
MindTap for Ferrell/Hartline's Marketing Strategy, 1 term Instant Access

MindTap for Ferrell/Hartline's Marketing Strategy, 1 term Instant Access

ISBN-13: 9798214509433
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Available January 1, 2026

About This Product

MARKETING STRATEGY teaches students to think and act like marketers. The authors present strategic marketing management in the social, economic, and technological arenas in which businesses function today. Students learn to develop a customer-oriented market strategy and market plan. This practical approach to analyzing, planning, and implementing marketing strategies is based on applying marketing concepts to the development and implementation of marketing strategy.