Investments: An Introduction | 12th Edition

Herbert B. Mayo
Product cover for Investments: An Introduction 12th Edition by Herbert B. Mayo
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eBook: Investments: An Introduction

eBook: Investments: An Introduction

ISBN-13: 9781337434096
Mayo’s INVESTMENTS: AN INTRODUCTION, 12E allows you to fully understand today’s most important investment topics from the perspective of an individual financial planner. This edition provides an inviting, comprehensive approach to investments--from the fundamentals you need for success on the CFP® exam to more advanced skills for investing today. You’ll learn the key points of making solid investment decisions as you gain an overview of today’s most pertinent investment opportunities and challenges. An ongoing Financial Advisor’s Investment Case, Internet assignments, and expanded coverage of stock valuation ratios as well as stock repurchases and dividend payments emphasize how you can apply what you’re learning to daily decisions.
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About This Product

Mayo’s INVESTMENTS: AN INTRODUCTION, 12th Edition, introduces students to today’s most important investment topics from the perspective of an individual financial planner. Students are introduced to the process of investing and the many alternatives available for the construction of a portfolio and through this, students learn about managing their assets (being active portfolio managers) or to decide to let others manage their portfolios (i.e., being passive investors). This edition provides an inviting, comprehensive approach to investments--from the fundamentals students need to master the investing section on the CFP® exam to more advanced topics.