Grounded in the latest research and best practices, Sellnow/Verderber's THE CHALLENGE OF EFFECTIVE SPEAKING IN A DIGITAL AGE, 18th Edition, emphasizes the role of technology and digital media in all aspects of preparing, presenting and interpreting public speeches in face-to-face and online environments. It also gives special attention to issues of diversity, equity and inclusion. Building on a strong tradition of skills-based public speaking instruction, this bestseller's Speech Plan Action Steps systematically guide students through topic selection, audience analysis and adaptation, research, organization, presentational aids, and language and delivery. Students gain an exceptional foundation for creating and delivering speeches through hands-on activities, anxiety coping techniques, practice with ethical issues and critical-thinking prompts that urge thinking logically about the speechmaking process.