Wayne's THE ROAD TO THE WHITE HOUSE 2020 explores the legal, political and financial framework of the presidential election; the nomination process; strategies, tactics and operations of presidential campaigns; the news media's role; and the attitudes, opinions and decisions of the voters and how those decisions impact policy and government after the election. This edition emphasizes changes that revolutionized electoral politics in recent years, the flood of money to and from Super PACs, instantaneous communications, digital campaigning, microtargeting personalized messages to voters, and foreign interference and allegations of fraud in U.S. elections. It includes updated coverage of the nomination and Electoral College systems, social media, TV debates, on air and online political commercials, partisan appeals, voting patterns, election forecasts, polls, analysis and more.
