Offering solutions for today's cross-platform, multi-media writing environment, Kessler and McDonald's WHEN WORDS COLLIDE, 9e is praised by students and professors alike for its straightforward presentation of grammar and writing guidelines. This versatile handbook works for both beginning and continuing media writers, providing concise, clear explanations and examples, as well as quick and accurate answers to common grammar and usage questions. The unique “from writer to writer” perspective guides students step by step through the writing process. The Ninth Edition emphasizes the importance of language skills to help students quickly learn to create effective prose. Its simplified rules appeal to students from a broad variety of backgrounds. In addition, engaging new boxed features reinforce key concepts.