Britton Leggett
As an assistant professor of marketing at a teaching university, I exclusively use Cengage products for several reasons. In the field of marketing, the textbook line includes many leading academic researchers. They pair academic research with updated business topics to give the students current/relevant information to study. Theory and practical alignment are crucial.
I enjoy the customization of assignments in MindTap. The platform is user-friendly, and I can quickly create or edit assignments. This time-saving efficiency affords me more opportunities to work on lecture prep and research. Cengage provides ample resources for both students and instructors.
Lastly, Cengage customer support is unmatched in the textbook industry. They quickly fix each of my students' issues, which saves me time and reduces student technology adoption anxiety.
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